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Shanghai Electric Sees Brand Value Surging Again by Over RMB 145 Billion
2021/06/28  EN_正规赌钱软件app

On June 22, the 18th World Brand Summit organized by the World Brand Lab took place in Beijing. At the summit, the ranking of China's 500 Most Valuable Brands 2021 was released. Shanghai Electric placed among the top 50 in this annual list that weighs financial data, brand strength, and consumer behavior, with a brand value of RMB 145.165 billion, up by 37.4% year on year, continuing to lead the machinery category in China.

The summit this year is themed "Sustainable Brands Drive Corporate Growth." A joint survey by the World Brand Lab and SuperFinance shows that the sustainable growth of the Chinese economy is strongly connected to the rise of Chinese brand value. Brands have an impact on production and consumption, eventually driving economic growth.

As a representative of Chinese industrial businesses, Shanghai Electric has a history dating back to 1902. Along with China’s industrial development, this century-old brand has been constantly aligning its brand strategy with the times and market demand. From the start of the 14th Five-Year Plan, Shanghai Electric, with the support of connected intelligence, big data, and cloud technology, leverages its industrial ecosystem and data across different professions, and explores application scenarios and tries to structure and model them, converting more potential opportunities into concrete business opportunities. To this end, Shanghai Electric has restructured its brand strategy, defining "synergy" as its brand core and incorporating intelligent manufacturing and industrial digitalization. It seeks to deliver optimal solutions in the sectors of smart energy, intelligent manufacturing, and smart cities, and drive the development of a one-of-a-kind industrial ecosystem.

World Brand Lab is an international brand value research institute, wholly owned by World Executive Group, the world's leading digital business and strategy consulting firm. World Brand Lab was founded on the initiative of Robert Mundell, winner of the Nobel Prize in economics in 1999, who served as its first chairman. The experts and consultants of the World Brand Lab come from Harvard, Yale, MIT, Columbia, Oxford, Cambridge, INSEAD, and other top universities around the world. Its research results have become an important basis for intangible asset valuation in the M&A process for many enterprises.