On May 20, Shanghai Electric made its debut in Baidu Brand Zone. A new "channel" which presents complete information about Shanghai Electric has been created to promote brand image online.

Baidu Brand Zone, a major brand search product developed by China's biggest search engine, allows brands to make an impression through channels such as news, images, videos, Baidu Knows, and Baidu Baike. When you enter keywords about Shanghai Electric or its products, the result page will show in its primary position a complete set of information including the official website, promotion videos, business divisions, flagship products, and major campaigns. A simplistic and unified information package allows the audience to gain easy access to Shanghai Electric, and customers to get updated clearly.

Shanghai Electric will mine and analyze data in the zone and build a complete closed-loop for brand marketing. In this way, we can enhance brand exposure and boost our brand image.